MC TOPICS: OUR EXPERIENCE IN CATCHWORDS

TOPICS CONSULTING

MARKETING-CONSULTING

  • Marketing-Audit
  • Portfolio Analysis
  • Benchmarking Studies
  • Efficiency Analysis Marketing budgets
  • Brand consulting
  • Trademark analysis and –evaluation
  • Brand protection (regaining and securing of turnover from product and trademark piracy)
  • Analysis of assortment
  • Marketing planning
  • Innovations management
  • Target group segmentation
  • Product launch conceptions
  • Product relaunch
  • Moderation agency pitch processes
  • Quality management
  • Dialogue marketing
  • Customer relationship management
  • Conception for acquisition of new customers
  • Customer retention programs
  • Strategies for mergers and acquisitions

SALES CONSULTING

  • Marketing-Audit
  • Sales audit
  • Market potential analysis
  • Sales process analysis
  • Trade audit
  • Multi channel strategy
  • Distribution strategy
  • Competition strategy
  • Strategy for opening up new channels distribution
  • Client classification
  • Reorganisation of the company and operational organisation structure
  • Category management concepts
  • Trademarketing concepts
  • Sales planning process
  • Price-, margin- and condition analysis and strategy
  • Identification of sales partners
  • Outsourcing of field organisation
  • Sales information systems
  • Sales controlling
  • Grey market control

MARKET RESEARCH

  • Knowledge management
  • Segmentation
  • Conception analysis
  • Ethnic research
  • Meet-your-customer-Workshop
  • Consumer insight study
  • Shopper research
  • Forecast models
  • Image analysis
  • Brand health checks
  • Trademark core analysis
  • Trademark evaluation models
  • Trademark potential studies
  • Positioning models
  • Benchmarking
  • Employee poll
  • Trend research
  • Screening of ideas
  • Creative workshops
  • Sequential recycling
  • Concept test
  • Product test
  • Eye tracking
  • Tracking study
  • Competitor monitoring
  • Mystery shopping
  • Client satisfaction

MC TOPICS: PROJECT-, PROCESS AND HUMAN RESOURCES MANAGEMENT
                                               AS WELL AS MARKTING AND SALES SERVICES

HUMAN RESOURCES DEVELOPMENT

  • Employee potential analysis
  • Analysis of organisation and function
  • Change management in view of management culture
  • Evaluation and salary systems
  • Systematic search and selection of executives
  • Training and seminars with focus on marketing and sales functions
  • Single and team coaching with focus on marketing and sales executives

PROJECT AND PROCESS MANAGEMENT

  • Take over of project management assignments
  • Interim management with focus on marketing and sales functions
  • Implementation of marketing and sales strategies
  • Coordination of various projects (program management)

MARKETING AND SALES SERVICES

  • Take over of call centre services
  • Creation, production and organisation of measures for customer retention- and new customer acquisition
  • Creation, production and distribution of measures for trademarketing and promotion
  • Holistic POS-services
  • Assignment of sales forces (contract and leasing) shop (in shop) creation, organisation and provision of experts
  • Take over of merchandising
  • Creation, organisation and execution of events