GENERAL SERVICE RANGE

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Qualification Bays
Marketing
Sales
• Marketing planning system

• Target group definition / segmentation

• Consumer-retention-program

• E-learning measures for special topics like customer care management or
  key account management

• Individual coaching measures for leading a marketing team






• Calculation of market potentials according to market channels, retail
  formats and customers

• Assignment of price and condition systems

• Training for annual reviews

• Seminar for cost-benefit analysis field organisation in comparison to
  alternative measures

• Seminar for sales management with sales key figures

• Individual coaching measures for  key account management or field
  organisation management





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