RANGE OF SERVICES BY INDUSTRIES

CASE STUDIES tl_files/modern_orange/MC/MC.jpg FINANCIAL INSTITUTIONS


German
Big Bank

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  „Development and implementation of a company-wide marketing strategy“

  tl_files/modern_orange/MC/Pfeil_B.png  Critical reflection of already existing internal strategies and studies in view of the strategic platform and
      operational derivation
  tl_files/modern_orange/MC/Pfeil_B.png  Draft out a market and target group oriented marketing strategy (including single-strategy components)
  tl_files/modern_orange/MC/Pfeil_B.png  Derivation of the target achievement necessary measures and budgets from the developed marketing aims 


Federal State Bank

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  „Market oriented marketing and sales concept”

  tl_files/modern_orange/MC/Pfeil_B.png  Identification of actual positioning in the market from customer’s view
  tl_files/modern_orange/MC/Pfeil_B.png  Development of future positioning
  tl_files/modern_orange/MC/Pfeil_B.png  Suggestion of structure for a sales organisation suitable for the target group
  tl_files/modern_orange/MC/Pfeil_B.png  Development of a strategic approach for customer acquisition and retention
  tl_files/modern_orange/MC/Pfeil_B.png  Development of a commercialisation plan
  tl_files/modern_orange/MC/Pfeil_B.png  Revision of the existing business plan


Savings Banks
and Giro Association

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  „Piloting – holistic consulting system for wealthy private customers“

  tl_files/modern_orange/MC/Pfeil_B.png  Contentual and organisational support of a pilot phase with 12 institutions and 60 individual
      customer consultants
  tl_files/modern_orange/MC/Pfeil_B.png  Examination, whether the developed supporting methods realise an improvement in the daily consulting
      related to wealthy private customers
  tl_files/modern_orange/MC/Pfeil_B.png  Detailed documentation of entire piloting results (including optimisation approach out of app.
      800 consultations
  tl_files/modern_orange/MC/Pfeil_B.png  Adjustment of optimisation fields as well as development of implementation concepts


Savings Banks
and Giro Association

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  „Holistic systematic of consulting “

  tl_files/modern_orange/MC/Pfeil_B.png  Development of a practice oriented holistic consulting system with operational acting instructions for
      private business advisors to the main topics “asset management”, “private retirement plan” and
      “company pension fund”



Big Bank

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  „Competition monitoring / Mystery shopper“

  tl_files/modern_orange/MC/Pfeil_B.png  Generation of authentic competition information about product performance and reporting of individual
      growth funds
  tl_files/modern_orange/MC/Pfeil_B.png  Derivation of relevant customer retention and acquisition approaches as well as innovations for the
      private banking



Building Society

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  „Conception of a customer retention offensive“

  tl_files/modern_orange/MC/Pfeil_B.png  Individual development of a customer retention causal relationship that need to be processed to reach
      economic effects
  tl_files/modern_orange/MC/Pfeil_B.png  Development of concrete segment specific targets for success control afterwards
  tl_files/modern_orange/MC/Pfeil_B.png  Prioritising and detailed definition of six customer retention dimensions as implementation guide



Insurance

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  „Organisational and contentual design of a new AV*-sales directorate“

  tl_files/modern_orange/MC/Pfeil_B.png  Definition of relevant general conditions for building up a new sales directorate
  tl_files/modern_orange/MC/Pfeil_B.png  Developing a comprehensive master plan with all relevant action steps
  tl_files/modern_orange/MC/Pfeil_B.png  Definition of the business plan according to the “profit centre”-character
  tl_files/modern_orange/MC/Pfeil_B.png  Documentation of modules – service offer, organisation, steering, human resources –
      in the form of a sales-directorate-factbook

Since 1990, the business division MC FINANCIAL INSTITUTIONS has reached an increased customer and market orientation with such projects for well-known banks, saving banks, insurances, building societies, investment companies and credit card companies.

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