RANGE OF SERVICES SPECIAL

CASE STUDY tl_files/modern_orange/MC/MC.jpg  MARKET RESEARCH

 

 Case study: Benchmarking

 
 tl_files/modern_orange/MC/Briefing.jpg Status
analysis
  Concept phase   Data collection   Benchmarking
report
  Workshop   Implementation / Monitoring
 tl_files/modern_orange/MC/Pfeil_B.png Analysis of own
    processes
 

 tl_files/modern_orange/MC/Pfeil_B.png Definition
    benchmark
    criteria

 tl_files/modern_orange/MC/Pfeil_B.png Definition
    Life examples

   tl_files/modern_orange/MC/Pfeil_B.png Desk  Research

 tl_files/modern_orange/MC/Pfeil_B.png Survey
   tl_files/modern_orange/MC/Pfeil_B.png Results

 tl_files/modern_orange/MC/Pfeil_B.png Recommendation of
    procedure
   tl_files/modern_orange/MC/Pfeil_B.png Presentation
    benchmarking
    report

 tl_files/modern_orange/MC/Pfeil_B.png Development of
    benchmarking
    scorecard
   tl_files/modern_orange/MC/Pfeil_B.png Monitoring with
    benchmarking
    scorecard
  Benchmarking is a way to evaluate field-proven problem solutions and to adopt them for the own company if needed. The monitoring of relevant core values by use of benchmark scorecards is advisable for future benefits.

 

 

 Case study: Mystery shopping

   
  Briefing   Mystery
shopping plan
  Execution   Mystery
shopping
report
  Workshop
 

 tl_files/modern_orange/MC/Pfeil_B.png WHAT to
    communicate?

 tl_files/modern_orange/MC/Pfeil_B.png HOW behave?

 tl_files/modern_orange/MC/Pfeil_B.png WHO to contact?

 tl_files/modern_orange/MC/Pfeil_B.png Use of WHICH
    material?

 

 tl_files/modern_orange/MC/Pfeil_B.png Method

 tl_files/modern_orange/MC/Pfeil_B.png Relevant attributes

 tl_files/modern_orange/MC/Pfeil_B.png Legal/ethical
    conditions

 tl_files/modern_orange/MC/Pfeil_B.png Frequency / Duration

 tl_files/modern_orange/MC/Pfeil_B.png Customer type

   tl_files/modern_orange/MC/Pfeil_B.png Monitoring

 tl_files/modern_orange/MC/Pfeil_B.png Attendance
   tl_files/modern_orange/MC/Pfeil_B.png Results

 tl_files/modern_orange/MC/Pfeil_B.png Recommendation of
    procedures
 

 tl_files/modern_orange/MC/Pfeil_B.png Presentation of results

 tl_files/modern_orange/MC/Pfeil_B.png Feedback

 tl_files/modern_orange/MC/Pfeil_B.png Optimisation

  Eventually, even good concepts fail due to interfacing with the customer – because the implementation is not realised as planned or the circumstances are others than expected. Mystery shopping may provide important findings, before a campaign (i.e. personnel promotion) or a business concept is expanded nationally. Properly developed, mystery shopping is conducted as a  monitoring tool that is able to timely detect variations but also new developments (i.e. changed customer demands due to competitor’s activities) and therefore enables adjustments

 

 

 Case study: Consumer insight

   
  Question   Selection of / accomplishment with suitable methods   Workshop
 

 tl_files/modern_orange/MC/Pfeil_B.png How do customers
    look at us?

 tl_files/modern_orange/MC/Pfeil_B.png How do they use our
    products?

 tl_files/modern_orange/MC/Pfeil_B.png .......

 

 

 tl_files/modern_orange/MC/Pfeil_B.png Individual interview
    (opinions, statements)

 

   tl_files/modern_orange/MC/Pfeil_B.png Group discussion
    (opinions. statements)
   tl_files/modern_orange/MC/Pfeil_B.png Ethnic research
    (observation and
    suryey about
    purchase, storage,
    usage, elimination)
 

 tl_files/modern_orange/MC/Pfeil_B.png Including all involved
    people (marketing,
    sales, development)

 tl_files/modern_orange/MC/Pfeil_B.png Presentation of results

 tl_files/modern_orange/MC/Pfeil_B.png Development of
    measures (product,
    packaging,
    communication,
    promotion…)

  A comprehensive understanding of customer relations permits to develop continuous and company-specific offers like products, services, sales concepts etc. According to the question we define and realise a suitable method. During a workshop with attendees from different divisions we present the results and recommendations and mutually develop appropriate measures in order to quickly integrate the findings into the daily business of all involved people.
Ideen-Screening

REFERENCE LIST MC MARKET RESEARCH

             RANGE OF SERVICES BY INDUSTRIES (SELECTION)

RANGE OF SERVICES SPECIAL